Amsterdam Fashion Week lands in Rotterdam

Depot Boijmans Van Beuningen hosts fashion show of new label FRANCON for the famous Amsterdam Fashion Week. Result: the convergence of fashion, architecture and art in the now iconic depot atrium.

On Thursday September 1, Dutch womenswear label FRANCON organized their first show in collaboration with Depot Boijmans Van Beuningen during Amsterdam Fashion Week 2022, in front of hundreds. Titled VANTAGE POINT, the debut show emphasized the interaction between fashion and architecture in the brand new icon of Rotterdam. In the depot atrium, the label's show was surrounded by important pieces from the museum's fashion collection, including works by Rejina Pyo, Martin Margiela and Viktor&Rolf.

Fashion label FRANCON

Founded in 2021 by creative director May Kaan and architect Kees Kaan, FRANCON is a new womenswear label inspired by architectural thinking. The emphasis on setting rather than season is key in the design process and the development of the brand. The grand presentation featured a curated selection of pieces from the brand's latest Lake House, Tower and Cabin editions. During the performance, singer and performer Annelinde Bruijs provided live commentary during the show. For more information, click here.

Fashion collection

Depot Boijmans Van Beuningen shows the world behind the museum. More than 151,000 collection items are housed in the depot: seven centuries of art with a special collection of fashion objects. This fashion collection is characterized by pieces that are somewhere between fashion and art, with a strong emphasis on the underlying concept. This applies to masterpieces by Martin Margiela and Walter van Beirendonck, Hussein Chalayan, Viktor&Rolf, Iris van Herpen and Rejina Pyo, among others.